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Facebook Buys Giphy for $400 Million

Facebook is purchasing .gif platform Giphy for a reported $400 million. Half of Giphy’s traffic comes from non-Facebook properties, so the deal will expand Facebook’s ability to observe and profit from behavior elsewhere. The deal won’t put a dent in Facebook’s $60 billion cash hoard.

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IT Staff Sees Cost and Service Levels , Not Happy Customers, as Biggest Integration Benefits: Cleo Report

May 15, 2020

CDPs are increasingly used by corporate IT departments, so it’s worth understanding how IT staff thinks. Integration platform vendor Cleo found that IT sees the biggest benefits from improved integration as reduced cost (66%) and meeting service level agreements (57%). Happier customers come in third at 53%. IT finds legacy applications to be the biggest integration challenge, a position marketers are more likely to share.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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