Since this is our last newsletter of the year, let’s lead with what we consider by far the major marketing story of 2018: the shattering of Facebook’s reputation as its true practices and impact became known. CNET published a nice summary of Facebook’s troubles but that the company could face a billion dollar GDPR fine for data breaches has been less reported – and shows just how much the world has changed.
Happy 2019, Dear Reader. The CDP Institute elves worked hard over the holidays to greet you with our latest CDP Industry Update. They found the industry grew 60% in 2018 and ended with an estimated $740 million revenue. Lots of details about where the growth came from and what happens next.
Why not make some news of your own? You could win a Marketing Technology Award at a post New York City ceremony next March hosted by the ubiquitous Scott Brinker. The project is run by ClickZ and Search Engine Watch. Entry is free – look here for details.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.