Finally, we have a report that hate speech and harmful content on Facebook fell sharply in the fourth quarter of 2020. You may not think that’s obvious, but the report was produced by Facebook itself so it must be true.
This study from Stratix is a fountain of obviousness: just over 70% of companies lost revenue due to COVID; just under 70% had employees work from home; and priorities shifted to contactless technology and wearables. Most delightfully obvious of all: companies with a stronger IT foundation were most able to adapt to the new situation.
Marketers mostly use AI systems to recommend content, but AI also plays a growing role in data management. Case in point: data governance vendor Collibra recently bought OwlDQ, which uses machine learning to classify the contents of unknown data sources. It’s especially helpful at finding customer data so companies can comply with privacy regulations.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.