Nearly three-quarters (72%) of CMOs surveyed by London Research for Relay42 said the loss of third-party cookies is a major challenge for their business.  No leading alternative has emerged, but CDP users are seven times more likely (30% vs 4%) to feel they’ll do well in the brave new world.  In fact, CDP users do better at pretty much everything.

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph.  The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.