Facebook, Google and now Verizon are accelerating their tracking efforts despite consumers’ privacy concerns
I’ve long doubted that serious data privacy regulation will happen in the U.S. It seems that some pretty big businesses agree: according to this story, Verizon is merrily planning to combine online and offline data on its subscribers to allow ad targeting on par with Google and Facebook. If there were much chance for a backlash against data collection, this would be bad news for companies building their own customer databases. But chances are slim.