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Facebook, Google, Twitter and Microsoft Cooperating to Simplify Data Sharing

Why should bad guys have all the data moving fun? Facebook, Google, Twitter and Microsoft have plans for an open source data portability platform that will make it easy to share personal data between platforms. This would make it easier for people to switch providers although a cynic would also note it makes unauthorized sharing easy too.

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SessionM Raises $23.8 Million with Salesforce Ventures as Lead Investor

July 24, 2018

Personalization engine (and CDP) SessionM announced $23.8 million in new funding, with Salesforce Ventures as a lead investor. Coming on the heels of Salesforce’s Datorama acquisition last week, it suggests somebody at Salesforce has a new interest in customer data integration. You may also recall that SessionM expanded its own Salesforce integrations last week. Total funding is now $97.3 million.

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Messaging Apps Are Biggest Enterprise Security Threat: Appthority

July 20, 2018

No discussion of mobile would be complete without bashing Facebook and other mobile-dominant services. So let’s finish with a report from enterprise mobile threat protection vendor Appthority, which finds that WhatsApp Messenger and Facebook Messenger rare the biggest security threats to enterprises, based on a combination of how widely they’re used and how risky it is to use them. Maybe consumers want to move away from their smartphone for more reasons than inadequate coupons.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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