Next, we have an academic study with the obvious finding that Facebook’s interest category targeting is often wrong. Among other things, Facebook doesn’t differentiate positive from negative sentiment when inferring interest. Speaking of Facebook, there are reports that they paid a right-wing lobbying agency to plant negative stories about TikTok. Not exactly obvious, but not surprising, either.
Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The entire staff was trapped last night when someone forgot the key at an Escape the Room event, so I’m writing today’s newsletter. First, this survey from The Harris Poll for NetReputation.com found 76% of consumers won’t buy products with a “one-star or less” online rating. What’s not obvious is why the other 24% would.
Finally, Thales Group offers a study with the delightfully obvious conclusions that companies do a poor job of protecting sensitive data and that remote work makes things even worse. The problem is certainly obvious to corporate leaders: 28% said they wouldn’t trust their own personal data to their organization. Hey, they may be inept but they’re not stupid.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.