Next, we have an academic study with the obvious finding that Facebook’s interest category targeting is often wrong. Among other things, Facebook doesn’t differentiate positive from negative sentiment when inferring interest. Speaking of Facebook, there are reports that they paid a right-wing lobbying agency to plant negative stories about TikTok. Not exactly obvious, but not surprising, either.
Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The entire staff was trapped last night when someone forgot the key at an Escape the Room event, so I’m writing today’s newsletter. First, this survey from The Harris Poll for NetReputation.com found 76% of consumers won’t buy products with a “one-star or less” online rating. What’s not obvious is why the other 24% would.
Finally, Thales Group offers a study with the delightfully obvious conclusions that companies do a poor job of protecting sensitive data and that remote work makes things even worse. The problem is certainly obvious to corporate leaders: 28% said they wouldn’t trust their own personal data to their organization. Hey, they may be inept but they’re not stupid.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.