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Facebook Lets Advertisers Match Users Against Private Information

One of Facebook’s suggestions after their breach was to use two-factor authentication, which uses something like a phone number to confirm a user’s identity when they log in. Alas, Facebook has just been caught using such information without permission to help advertisers target individuals. Facebook said it’s just trying to help: “we use the information people provide to offer a more personalized experience, including showing more relevant ads.”

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Decibel Helps Brands Isolate Problems with Digital Customer Experiences

September 28, 2018

Decibel also aims to help marketers by improving customer experiences, in its case by creating a single Digital Experience Score based on Web site and app user behaviors such as engagement, navigation, form completion, and frustration. It does some heavy duty analytics to convert the raw data into meaningful information. Decibel has just extended its product to break out the components affecting each visitor, making it easier for companies to identify and fix problems at the individual level.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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