CyberMonday may be the hardest day of the year for call centers, so I guess I’ll cut some slack to the company that – wait, they don’t deserve it. WellCare transferred me between five agents and still couldn’t complete an address change. I canceled my account. It’s the sort of outcome that makes customer service tech company Kustomer worth roughly $1 billion to Facebook, which just bought them.
AirBnb and others would trade data to keep hotelier license.
There’s always another survey. This one, from data transformation vendor Matillion, finds that data transformation takes 45% of the time spent on analytics projects, much more than any other task. Respondents were IT staff and data specialists, not business users, which may explain why self-service for non-technical users was a low priority feature. Portability, ease of onboarding, and cost-effectiveness topped the list.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.