Every survey ever taken has found that personalized advertising is consumers’ least favorite reason for giving companies their data. So we’re genuinely perplexed that Facebook is offering a “better ads experience” as a reason for Apple users to consent to data sharing. Before you spin an elaborate theory of what they’re really up to, remember Hanlon’s Razor: “never attribute to malice what can be explained by stupidity.”
Rudderstack is one of the CDPs that limits itself to data assembly. They just launched Warehouse Actions, which converts CDP data into event streams as well as scheduled batch extracts. Other new features make it easier to load cloud data into the system.
UN Secretary-General Antonio Guterres has called for a global regulatory framework to rein-in the power of social media companies like Twitter and Facebook. Speaking at a news conference, Guterres expressed grave concern about the amount of data the companies control, the potential use of that data to influence politics and our behavior, and the risks of allowing these companies to continue to have unrestricted power over our lives.
In the same way that Ginger Rogers did everything Fred Astaire did, but backwards and in heels, B2B marketers do everything that B2C marketers do with more complex data and fewer information sources. Tech can help. Demandbase just announced Buying Group AI, which uses you-know-what to identify buying team members and their roles. It’s in beta for now.