Facebook to Test Ads in Virtual Reality and Wants You to Know There’s No Privacy Risk Whatsoever

Also speaking of trust, our friends at Facebook have announced plans to inject advertisements into virtual reality experiences on their Oculus mobile app.  What’s entertaining, and a bit pitiful, is that most of the announcement is devoted to explanations of how Facebook will absolutely, sincerely, and completely respect users’ privacy.  Raise your hand if you’re convinced.  (I saw that.)

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Most Consumers Think Their Smartphone Spies on Them: Tinuiti Study

June 21, 2021
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Neutronian Certifies Cookieless Data Collectors

June 18, 2021

It may not rank with to-may-toe vs to-mah-to, but surely someone cares whether it’s spelled “cookieless” or “cookie-less”. The consensus among press release writers seems to be hyphenless, so I’ll report that data quality measurement firm Neutronian has launched a program to certify that suppliers of marketing data have followed a cookieless recipe. The certification covers consent standards, opt-in/out processes, privacy and compliance disclosures, sourcing transparency, dataset characteristics, methodology and processing, and performance.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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