Also speaking of trust, our friends at Facebook have announced plans to inject advertisements into virtual reality experiences on their Oculus mobile app. What’s entertaining, and a bit pitiful, is that most of the announcement is devoted to explanations of how Facebook will absolutely, sincerely, and completely respect users’ privacy. Raise your hand if you’re convinced. (I saw that.)
Much as consumers like personalization, they’re still highly suspicious about data collection. Tinuiti found that 79% think their phone listens to their conversations and makes product recommendations based on what it hears. While 46% say apps track their activity to make their experience better, even more say they do it sell their data to other companies (51%), and a substantial minority say the real purpose is cyberstalking (24%), finding their political views (22%), telling “Big Brother” (18%) and reading their minds (18%). (Speaking of trust, I never received the promised... Read More >
It may not rank with to-may-toe vs to-mah-to, but surely someone cares whether it’s spelled “cookieless” or “cookie-less”. The consensus among press release writers seems to be hyphenless, so I’ll report that data quality measurement firm Neutronian has launched a program to certify that suppliers of marketing data have followed a cookieless recipe. The certification covers consent standards, opt-in/out processes, privacy and compliance disclosures, sourcing transparency, dataset characteristics, methodology and processing, and performance.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).