Facebook Under Fire for Political Misuse of 50 Million Member Profiles

Facebook was shocked shocked to learn that its data was used to help the Trump campaign in 2016, according to news reports. A survey app allowed researchers affiliated with political data firm Cambridge Analytica to gather data on 270,000 respondents and, without their permission, more than 50 million members of their networks. Facebook subsequently demanded that the data be deleted but apparently did nothing to ensure this happened. Politicians in the U.S. and UK are demanding investigations.

The Customer Data Platform Institute is launching its European operation next week with presentations in London, Amsterdam and Hamburg.

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oneAudience also builds profiles of mobile device users with data collected from partners and sells the result for advertising and analytics. No mention of compensating the individual users. They just made their data available through Adobe Audience Manager.

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It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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Facebook Under Fire for Political Misuse of 50 Million Member Profiles

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CDP Institute Launches in Europe

oneAudience Adds Its Mobile Profiles to Adobe Audience Manager

New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify