Facebook plans to deprecate its News Tab in the U.S. and Australia in April this year, following its earlier removal in the U.K., France and Germany. The tab includes news stories curated by a team of journalists as well as news personalized by user interest. Facebook has said it will not enter into new commercial arrangements with news publishers after the current deals expire.
Audio and video eco-systems media buyer Ad Results Media (ARM) has launched ARM PRO: Audience, a solution designed to reach target audiences across a range of audio channels including podcasts and streaming music. The capabilities include custom targeting, increased reach and improved transparency. It also seeks to streamline campaign management by enabling access to the right audiences through a single buy.
Almost 83% of consumers are interested in personalized discounts and promotions according to a survey of 2,500 U.S. consumers by commerce and payments platform PYMNTS. That’s the good news; the bad news is that only 44% said the offers were relevant to them. Data-driven personalization is particularly valued by millennials (90%) and Gen Z (85%).
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.