Facebook plans to deprecate its News Tab in the U.S. and Australia in April this year, following its earlier removal in the U.K., France and Germany. The tab includes news stories curated by a team of journalists as well as news personalized by user interest. Facebook has said it will not enter into new commercial arrangements with news publishers after the current deals expire.
Audio and video eco-systems media buyer Ad Results Media (ARM) has launched ARM PRO: Audience, a solution designed to reach target audiences across a range of audio channels including podcasts and streaming music. The capabilities include custom targeting, increased reach and improved transparency. It also seeks to streamline campaign management by enabling access to the right audiences through a single buy.
Almost 83% of consumers are interested in personalized discounts and promotions according to a survey of 2,500 U.S. consumers by commerce and payments platform PYMNTS. That’s the good news; the bad news is that only 44% said the offers were relevant to them. Data-driven personalization is particularly valued by millennials (90%) and Gen Z (85%).
Google will begin the U.S. rollout of its much-anticipated generative AI search capability this week, with rollout in other countries “coming soon.” Search results include links to information sources but Website owners still worry that detailed answers will result in fewer people clicking past Google to their own websites. From Google’s perspective that’s a feature, not a bug.