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Factual Connects Retail Visits to Online Ad Campaigns

Are you tired of stories about tying online behavior to real-world store visits, Dear Reader? What once seemed magical now seems common. Still, it’s arguably the greatest revolution in marketing measurement since the dawn of mass media. In any case, here’s another one: Location data company Factual has launched a new product that correlates ad exposure to visits, using data from Factual’s graph of 300 million devices. Marketers can compare exposed to non-exposed groups to estimate incremental campaign impact.

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Facebook “Unintentionally” Uploaded 1.5 Million Email Contact Lists Without Permission

April 23, 2019

It’s a slow news day but we can always rely on Facebook. Their latest news is a report that they “unintentionally” uploaded 1.5 million new members’ email contacts without permission, an accident that continued for nearly three years. Sounds like the woman in the musical Chicago whose husband died after accidentally running into her kitchen knife…ten times.

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People Prefer Text Messages to Phone Calls and Emails: Department of the Obvious

April 19, 2019

If you’ve been wondering what happened to Jamie, our Department of the Obvious intern, it turns out that assigning him to the Facebook Is Evil beat was a mistake because it’s a full time job. Jamie did stop giggling long enough to share this pair of items reporting that people would rather receive text messages than sales phone calls and are more likely to open a text message than an email. As Jamie points out, it’s also obvious this will change if text is overrun with irrelevant advertising.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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