Retail media has proven to be a strategic investment for savvy brands because it delivers on critical key performance indicators. This article examines on how brands can gain an increase in return on investment or return on advertising spend due to retail media.
Marketing, customer, and product leader details the personalisation technology investments that are helping the Aussie brand not just engage in better odds with customers but to also go bigger than the bet.
The Southeast Asian region has seen a steadfast growth in its advertising realm, more specifically in social media which has jumped to 74.29% this year, according to the latest data from a report by customer experience and social media marketing company, Emplifi.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.