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Fanatical Labs Offers No-Code Single Customer View

Did you know it’s Hard to Believe Promises Day? I just made that up but let’s go with it. We’ll start with Fanatical Labs (great name) which offers a “no-code integration platform that delivers a true single customer view”. The product is Glances and its “helpful persona” is Glancey (not so great name). Unlike a true CDP, Glances accesses data in its original source system rather than loading into a separate database. I’ll point out that many have tried this approach and decided to create a separate database after all.

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Marketing Suite Insider Raises $32 Million to Enter U.S. Market

July 21, 2020

Singapore-based Insider assembles customer data from all sources, creates AI-based audience segments and personalized messages, and pushes the results to Web sites, apps, email, messaging, and ad channels. We don’t know if they’re a CDP because they might not make their data available to other systems. We do know they just raised a $32 million Series C which they’ll use to enter the U.S. market.

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Lemnisk Adds Probabilistic Matching and AI-Based Product Recommendations

July 17, 2020

Also in CDP land: Lemnisk has added probabilistic identity stitching, AI-based product recommendations, and expanded app personalization. They’ve also built ecommerce and retail features to help move beyond their original base in financial services. They don’t claim to break new ground here but it’s always interesting to see what vendors are adding, presumably in response to client demand.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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