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Fast Resolution Is More Important Than Complete Data for Customer Support: Pega Survey

Pegasystems also does tons of RPA, although it’s focused on helping call center agents. They just released a survey finding that most call center agents expect intelligent chatbots and virtual agents to speed up interactions, although just 9% say their company has a chatbot in place. Speedy resolution was cited by 84% of agents as the most important factor in satisfying customers, compared with just 39% citing a complete customer view.

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Pathfinder AI Promises to Handle Most Marketing Tasks

November 26, 2019

We have a trio of AI stories today, Dear Reader. First up is Pathfinder, an e-commerce add-on that modestly claims to write copy, design banners, build opt-in forms, create multi-step campaigns, run tests, track results, and converse via text messages. Pricing starts at free and is just $184 per month for an unlimited number of skills and 10,000 contacts. They just launched a Shopify integration.

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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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