Ecommerce conversion optimization vendor Fast Simon has launched a new tool to personalize experiences for anonymous audiences. It works with website shopper behavior data, which it can track over time without capturing customer identities. The system can also use data imported from a CDP or other system if customers do identify themselves.
We’re headed into the Thanksgiving holiday so let’s end on a positive note. The press release for this Veracode report is headlined “73 Percent of Retail Applications Contain Security Flaws, but Only a Quarter Are Fixed” which is the type of clickbait that headline writers love. But the report actually finds that security practices have improved in recent years. It also finds much greater use of microservices architectures and open source libraries, which will make some tech geeks happy.
Have you spent a lot of time pondering the difficulty of sending real-time transaction alerts? Me neither. But the folks at MoEngage did, and are oh so proud that they’ve added transaction alerting to their outbound campaigns and website personalization tools. Apparently it’s trickier than you think.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.