News Announces $8 Million Seed Funding for Social Commerce

There’s a growing trend to doing commerce within social media and messaging. is on it, with a platform that enables mobile operators and enterprises to create digital engagement, commerce and payments inside social and messaging apps. They just announced that an $8 million seed round of funding.

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Serenova Merges with Lifesize for Unified Communications

March 11, 2020

Today’s theme is “odd couples”. First up: contact center software vendor Serenova is merging with video conferencing vendor Lifesize. The connection may seem tenuous but remember that Serenova was purchased in 2016 by Marlin Equity Partners, which then backed Serenova’s acquisition of Telstrat call analytics in 2017 and ProScheduler workforce scheduling in 2019. The stated goal is a “holistic unified communications portfolio”

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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