Deepfakes – computer-generated voice and video that replicates real people – pose many obvious dangers. One you might not have considered is deepfakes acing their tech job interviews. The FBI says it’s already happening, and can result in criminals gaining access to sensitive information. Puts a new twist on the old joke: “How many people work here?” “About half.”
Tech is fun but a little caution is always a good idea. This Pentagon-funded report on blockchain says that, whatever its theoretical virtues, existing real-world implementations contain major security weaknesses. Raise your hand if you’re shocked.
Amazon competes with pretty much everyone in the retail world these days, so making decisions based on data from Amazon seems a bit risky. But Amazon hopes brands will ignore any conflict and subscribe to their Store Analytics service, which reports on anonymized shopper behavior in Amazon Go and Amazon Fresh stores. Are you feeling lucky?
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.