While a search for better features drives the replacement of applications in the martech stack, the choice of replacement is constrained by cost. That’s the headline from the annual MarTech Replacement Survey from martech.org. Nearly one-quarter (23%) of those surveyed said they replaced their commercial application (usually with a different commercial application) to reduce expenses.
Escalating its spat with hosting platform WP Engine, open source CMS developer WordPress.org has blocked WP Engine from accessing its resources. The result is that WP Engine users will find it hard or impossible to install plugins, themes, and security patches. When elephants fight, it’s the grass that suffers.
GrowthLoop, which calls itself a “composable CDP,” is offering a new marketing measurement solution that uses whatever data your company has available in cloud databases including Amazon Redshift, Databricks, Google Big Query and Snowflake. Called The Loop, the AI-based solution estimates the impact of marketing channels, audiences and campaigns and makes recommendations.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.