The right-wing crusade to gut U.S. regulatory agencies continues to bear fruit. Citing a Supreme Court ruling that allows federal judges to substitute their own judgement for that of federal regulators, an appeals court has ruled that the FCC lacked authority to restore net neutrality rules last year. The rules were aimed at preventing broadband suppliers from selectively favoring some traffic.
Data clean rooms are so 2022. Streaming players and smart TV vendor Roku is evolving its three-year-old data clean room into The Roku Data Cloud. Marketers will be able to access more granular streaming TV data via ad tech and agency APIs. The data is derived from Roku’s automatic content recognition technology and opt-in first-party signals.
In more legal excitement, a federal judge has placed a temporary injunction, pending an appellate hearing, on the implementation of California’s Protecting Our Kids from Social Media Addiction Act. A preliminary injunction issued on December 31 had blocked only some parts of the Act. The injunction will dissolve on February 1 unless the Appeals court intervenes.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).