A federal appeals court has upheld the law that will soon ban TikTok in the U.S. unless its Chinese owner, Byte, sells its stake. TikTok has since moved for a temporary stop on the law to allow appropriate time for Supreme Court review. Members of TikTok’s vast creator community are beginning to redirect followers to platforms like Instagram and YouTube.
Maybe the U.S. government will ban TikTok and maybe it won’t. In the meantime, the company continues to strengthen its ad business. Latest move is joining Nielsen ONE audience engagement monitoring, which gives advertisers one screen to compare TikTok performance with digital, linear TV, CTV and other channels.
Retail media is about retailers selling ads like publishers, so you might think that publishers could tap into retail media budgets with no special effort. Not so. Adtech platform Perion is helping publishers to execute retail media-style campaigns by serving ads near store locations with dynamic, product-specific messages and real-time pricing updates.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.