Few Agencies Buying Customer Data Platforms: Marketing Land Survey
To say it’s a slow news day would be generous, Dear Reader. Glacial is more like it. But we always have surveys. We’ll start with this from Marketing Land, which found what’s on the mind of more than 700 agency staffers. Most interesting from our perspective is how few are using CDPs: just 14%, compared with 84% using campaign management, 67% using email marketing, 65% using CRM, 57% using marketing automation, and 25% using DMPs. This despite the fact that 61% offer data management and analytics services. Only 7% plan a CDP purchase in the next twelve months.