Few CDPs Offer Full Consent Management Capability: CDP Institute Report

Believe it or not, we have yet another CDP Institute report just out, this one on privacy features in CDP systems.  More than 40 vendors answered our survey on the topic, while found that relatively few call themselves a consent management platform but nearly all can use consent and preference data to govern access to customer profiles.  Privacy features are an important differentiator for at least some of the industry, writes author Marianne Hewitt at Growth Strategy Group.

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CDP Industry Growing Fast in EMEA, Faster in APAC: CDP Institute Reports

February 14, 2022

You might prefer chocolate, but our Valentines gift to you is a matched set of CDP Institute reports on the CDP markets in Europe and Asia Pacific. The APAC report cites the pandemic and privacy regulations as causing explosive industry growth, with a 50% increase in employment in the past twelve months. The European market is more mature, with a still-impressive 22% year-on-year employment increase. Reports were written by AZK Media (APAC) and Adapt Clear Value (Europe) and sponsored by Treasure Data, which had no influence on the contents.

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75% of Companies Fabricate CRM Data for Decisions: Validity Survey

February 14, 2022

Finally, Validity reports that a rather shocking 33% of respondents say their staff “often” fabricates CRM data to tell the story they want management to hear and another 42% do it “sometimes”.   Meanwhile, 44% say poor data quality costs their company over 10% of its revenue every year.  But 76% still rate the quality of their CRM data as good or very good.  Go figure.

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Large Organizations Use Average of 367 Applications: Forrester Report

March 27, 2023

I can’t bring myself to lead with yet another generative AI story, so we’ll start instead with this Forrester report for Airtable, which found that organizations have lots of software applications.  The average is 367 in use at large organizations, with teams using an average of 45 daily and individuals using an average of 52 weekly.  No surprise here but a good reminder of why data integration is so important.

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