Few CDPs Offer Full Consent Management Capability: CDP Institute Report
Believe it or not, we have yet another CDP Institute report just out, this one on privacy features in CDP systems. More than 40 vendors answered our survey on the topic, while found that relatively few call themselves a consent management platform but nearly all can use consent and preference data to govern access to customer profiles. Privacy features are an important differentiator for at least some of the industry, writes author Marianne Hewitt at Growth Strategy Group.