Here’s another fun fact: the average company has 254 SaaS applications, according to this survey from SaaS management vendor Productiv.  Less fun: just 45% of those apps are used on a regular basis, although the rate is a slightly higher 54% for apps that departments select for themselves.  Small surprise: the average marketing departments uses 44 SaaS apps, which is fewer than most other departments.

I tried to take a couple of days off from talking about cookies, but the News Gods insist.  First they sent this admission from Facebook that Apple’s tighter privacy policies have made ad targeting and tracking more difficult, resulting in under-counted iOS web conversions by about 15%.  They don’t quite admit that their targeting itself is probably less effective, but that’s also likely.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.