Few Companies Have Mature Customer Journey Management: Winterberry Study

If you’re collecting stats on CDP usage, 25% of brand marketers surveyed for Winterberry Group have a CDP and another 9% plan to add one.  That compares with 58% having an enterprise data warehouse and 65% with a marketing database.  The main thrust of the study is customer journey management, and Winterberry concludes that the going so far has been rough: it finds just 17% of companies are “journey focused”, while 58% are still organized around campaigns.  Download for detailed maturity models, if you’re into that sort of thing.