Fifty.io Teams with Scope3 to Reduce Advertising Carbon Impact
Fifty.io identifies advertising audience segments using advanced contextual analysis. They recently teamed with Scope3 to let clients measure the carbon impact of their campaigns. All good and noble, but the International Energy Agency estimates global energy-related CO2 emissions were over 36.8 billion metric tons in 2022 while Scope3 estimates that digital advertising creates 7.2 million metric tons (or maybe 13.9 million, although I couldn’t find the source of that figure). That’s roughly 0.02% of the whole, which, one might argue, isn’t enough to matter.