News Teams with Scope3 to Reduce Advertising Carbon Impact identifies advertising audience segments using advanced contextual analysis.  They recently teamed with Scope3 to let clients measure the carbon impact of their campaigns.  All good and noble, but the International Energy Agency estimates global energy-related CO2 emissions were over 36.8 billion metric tons in 2022  while Scope3 estimates that digital advertising creates 7.2 million metric tons (or maybe 13.9 million, although I couldn’t find the source of that figure).  That’s roughly 0.02% of the whole, which, one might argue, isn’t enough to matter.


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Meta Touts Progress on Universal Translator

September 6, 2023

Meanwhile, for your list of Things There’s No Reason for Meta to Do, you can add an “all-in-one multilingual multimodal AI translation and transcription model” that aims to provide a universal speech and text translator across nearly 100 languages. They haven’t actually released the system, but have posted a one-sentence demo and technical resources for researchers.  It’s not like Meta has better places to spend the money, such as improving content moderation or chasing down fake news.  

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Google Adds Content Links to Generative Search Results

September 5, 2023

One of web publishers’ worst nightmares is that generative AI will answer search questions without sending users to their websites.  With global anti-trust authorities already watching it closely, Google has been very cautious in how it handles this.  Their latest approach in their experimental generative search engine is to embed clickable links to source materials within the answers.  Seems like a move in the right direction.

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