FindMine offers hope for the fashion-challenged everywhere, with machine-learning-based advice on pulling together coordinated outfits. Results are based on a combination of sales data, visual content, and marketing inputs, and can be distributed in pretty much any channel. The firm just raised additional funding, bringing total financing to $9.9 million.
The browser extension will launch as a Safari extension and soon be available on desktop, iOS and Android.
People with human friends can use augmented reality to ask their advice while shopping remotely. But while that’s a popular application, this Ipsos survey finds that Americans generally doubt that AR or the metaverse in general will make their lives better. In fact, most said it was not interesting (39%), a privacy risk (22%), or just hype (20%), while a mere 17% found it exciting and 19% said it would help them learn new things.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.