We have something for everyone today, Dear Reader.  For those who still doubt that retail media is a Big Thing, customer data agency dunnhumby announced an “end-to-end retail media platform”.  The new offering will make it easy for retailers to monetize their customer data without having to develop the underlying systems from scratch.   Appearance of packaged products is a normal stage in market development, indicating a concept has been well enough defined for developers to understand common requirements.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.