We have something for everyone today, Dear Reader.  For those who still doubt that retail media is a Big Thing, customer data agency dunnhumby announced an “end-to-end retail media platform”.  The new offering will make it easy for retailers to monetize their customer data without having to develop the underlying systems from scratch.   Appearance of packaged products is a normal stage in market development, indicating a concept has been well enough defined for developers to understand common requirements.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.