Mozilla is working on a Firefox extension that will generate unique aliases so users can hide their true email address when they fill out Web forms. The feature is similar to one that Apple announced last year. More evidence that privacy protecting technology is becoming more widely available.
Salesforce has announced a suite of products to help companies safely reopen their businesses. The combination of new and existing solutions will cover reporting, contact tracing, emergency response, employee wellness and shift management. Prices vary by component and availability ranges from mid-May to June. Expect a wave of similar offerings as companies move past the “we’re in this together” stage of coronavirus marketing.
Just as you expected, privacy has become a luxury good. Smart home device maker Josh.ai has found that high-end buyers will pay extra for a privacy-safe alternative to voice-activated devices from Google and Amazon. Josh just raised an $11 million Series A.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.