Firework Raises $150 Million for Shoppable Video

Shoppable video is the mirror image of retail media: instead of selling someone else’s ads on a retail website, it lets companies convert their own website into a retailer.  Maybe that makes no sense, but the symmetry is appealing.  What’s even more appealing is $150 million, which is how much livestream platform Firework just raised in a Series B, brining total funding to $369 million.