Private equity services vendor Bluewave won’t let you see their market outlook report unless you agree to talk with a sales rep.  That would usually disqualify them from a mention here but they provide some useful information in their press release and, more important, are the latest industry observer to predict a pick-up in funding activities.  So let’s consider it another straw in what’s turning into a pretty consistent wind.

Like Tolstoy’s unhappy families, each study of AI adoption is a bit different.  Cisco offers many familiar findings, including the limits imposed by poor data and a gap between marketers’ interest in AI and actual deployment.  More helpful may be a readiness from framework that calls out strategy, infrastructure, data, governance, talent, and culture as dimensions.

The Media Rating Council has concluded the accreditation process for Nielsen’s Big Data + Panel National TV measurement. The measurement pairs what Nielsen calls a “high quality, representative panel” with data pulled from devices in some 45 million homes. The measurement was widely adopted by broadcasters and agencies for the 2024 upfront season.