Private equity services vendor Bluewave won’t let you see their market outlook report unless you agree to talk with a sales rep.  That would usually disqualify them from a mention here but they provide some useful information in their press release and, more important, are the latest industry observer to predict a pick-up in funding activities.  So let’s consider it another straw in what’s turning into a pretty consistent wind.

Like Tolstoy’s unhappy families, each study of AI adoption is a bit different.  Cisco offers many familiar findings, including the limits imposed by poor data and a gap between marketers’ interest in AI and actual deployment.  More helpful may be a readiness from framework that calls out strategy, infrastructure, data, governance, talent, and culture as dimensions.

When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.