Customer data and data management platform FirstHive has entered a strategic partnership with digital CX platform Infogain. Infogain will draw on FirstHive’s customer data-based predictive analytics to bolster its delivery of personalized experiences. FirstHive uses data from multiple touchpoints to create unified customer profiles that feed into its recommendation engine.
Google has updated its terms of service for Local Service Ads advertisers to allow it to use, modify, and analyze all content within the advertiser’s LSA profile — including phone calls from prospects. These rights are asserted not just across Google’s platforms and products but its affiliates too; who could object to that? This comes against the background of the new, improved AI-driven lead dispute process, which just happens to capture service details, pricing, special offers, and discounts.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.