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Firstlogic Updates Its Address Matching Software

Dust off that Walkman and pop in a Bee Gees cassette: Firstlogic, whose tech was cutting edge when disco was king, is replacing its venerable Match/Consolidate software with Match IQ, which they promise “goes well beyond the typical ‘merge/purge’ operation.” That’s a term I haven’t heard since my last trip to Danceteria.

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Martech Spend Is Down Except at 56% of Companies: Nielsen Report

April 27, 2023

If your musical reference point is closer to the Andrews Sisters, you may be nostalgic for the days when A.C. Nielsen’s radio and TV ratings were the Next Big Thing. Nielsen is still around, of course, and their 2023 Annual Marketing Report contains interesting data on channel spend and effectiveness. The headline that caught my eye was “Investment in martech is declining”, which is a bit misleading: planned spend is down at 24% of companies but up at 56%.

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