Fishbowl Customer Engagement Platform for Restaurants Acquired by Private Equity Firm
Final stop is Fishbowl, a CDP for restaurants. It draws from reservations, online orders, point of sale, email, loyalty, online ordering, and other systems to build a unified database and execute marketing campaigns. Buyer was Symphony Technology Group. Private equity companies have been the main purchasers of marketing technology ventures recently, in contrast to the recent past when small firms went public or were bought by larger vendors. Something to do with a glut of marketing technology products, I suspect. Insight number five. My work here is done.