Data migration is on the IAB’s list of AI applications, and data onboarding vendor FlatFile is an example. They simplify data ingestion, mapping, and cleaning, and have a no-code option if you’re keeping score. They also have $35 million more than last week, having just completed a Series A.
If you’re looking for concrete AI deployments, the What If Media Group just launched ARIA, an interconnected set of AI models that optimize customer acquisition campaigns. Different models find the right audience, pick the best content for each person, select the right channel and send at the right time. The system drives customer acquisition campaigns, which simplifies the task a bit because they target an immediate response.
Switching to the consumer point of view, Merkle found that consumers are most comfortable when brands base personalization on purchase history and least comfortable when they use location, address, or income.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.