Data migration is on the IAB’s list of AI applications, and data onboarding vendor FlatFile is an example. They simplify data ingestion, mapping, and cleaning, and have a no-code option if you’re keeping score. They also have $35 million more than last week, having just completed a Series A.
If you’re looking for concrete AI deployments, the What If Media Group just launched ARIA, an interconnected set of AI models that optimize customer acquisition campaigns. Different models find the right audience, pick the best content for each person, select the right channel and send at the right time. The system drives customer acquisition campaigns, which simplifies the task a bit because they target an immediate response.
Switching to the consumer point of view, Merkle found that consumers are most comfortable when brands base personalization on purchase history and least comfortable when they use location, address, or income.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.