Regardless of what CMOs see from their lofty perch, the demand for data management tools continues to grow in the trenches. Low-code data import tool Flatfile is meeting this with capabilities that simplify connection to new data sources. They just raised a $50 million Series B, bringing total funding to $95 million.
Better first-party data is often offered as a way to compensate for the loss of third-party data due to privacy changes. So it comes as a shock that CMOs in this Wunderkind survey rated first-party data the least useful tool for improve martech results. In fact, respondents were pretty negative on tech in general: just 9% felt their tech strategy improves their marketing performance, 90% felt resources gaps were hindering their success, and 71% plan to reduce online marketing spend in the future.
Tailwind provides social media and email marketing tools to small businesses. They’ve only raised $10.7 million but have just added their seventh acquisition, paid ad management platform Nectar 9. The goal is to offers small business owners a single tool for all types of marketing.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.