Who says martech funding is dead? Social reviews and commerce platform Flip just raised an impressive $144 million Series C, bringing total funding to $238.8 million. Flip will also adapt AXON ad targeting technology from AppLovin, which provided $50 million of the new round.
Retail media buyers can now target ads based on banking transactions of 80 million Chase Bank customers. Nothing creepy about that. The launch of Chase Media Solutions follows Chase’s 2022 acquisition and integration of Figg, the card-linked marketing platform.
Tech giants like Meta and Google may be increasingly skittish about news publishing, but spunky little Yahoo (a phrase we never thought we’d see) is jumping into the fray with the acquisition of news curation platform Artifact. The personalized news feeds adjust to users’ interests over time. As part of Yahoo, Artifact will deliver curated news to millions of users globally.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.