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Flip Raises $60 Million Series B for TikTok-Like Ecommerce

Flip bills itself as “the next-generation e-commerce platform combining a TikTok-like discovery experience with a premium e-commerce service”.  I’m not sure what that means but its website features a lot of people waving around products while talking to a camera.  It’s pretty intense but enough people like it that the company just raised a $60 million Series B, raising total funding to $92 million.

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Consumers Would Rather Buy on Brand Sites than Social: SimplicityDX

July 20, 2022

Reality check: social commerce is more appealing to companies than users.  SimplicityDX reports that 48% of consumers consider social media a great place to learn about products, but 71% prefer to make their purchases directly on a brand site.  One big reason is 53% don’t trust social networks with their personal data.  Buying on social also raises concerns about accurate in-stock information, customer service, and returns.

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Majority of Marketers Now use Multi-Touch Attribution: MMA Global

July 19, 2022

For the first time ever, more than half (53%) of the marketers answering MMA Global’s State of Attribution survey said they’re using multi-touch attribution (MTA).  Users report an 8% return on investment increase from MTA and 71% say it’s a critical part of their measurement toolkit, along with media mix models and experiments.  But many are concerned that tracking restrictions with make the necessary data less available.

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Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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