Sticking with product news, telecom-focused customer engagement vendor Flytxt has launched Robo-X, an AI assistant that offers marketers advice about marketing opportunities. AI advisors for marketers are becoming quite common. Flytxt is another system that we don’t list as a CDP but probably could.
CDP vendor Lexer is making Experian’s 230 million-person ConsumerView U.S. database available within its system. Lexer clients will be able to enhance existing records with ConsumerView demographic, financial, lifestyle, and event data, to select prospect lists, and to send messages through email, online, mobile, and connected TVs. Lexer says the arrangement is an industry first.
Speaking of jargon, programmatic video vendor Cedato has launched a “contextual lookalike targeting technology” that uses data from 400 billion video transactions to pick placements that best meet specific goals such as completion rates or engagement. What’s interesting is they’re positioning this as a way to overcome GDPR limits on user-based targeting. Expect more products pitched as a GDPR-antidote.
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.