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Flytxt Adds AI Advisor for Marketers

Sticking with product news, telecom-focused customer engagement vendor Flytxt has launched Robo-X, an AI assistant that offers marketers advice about marketing opportunities. AI advisors for marketers are becoming quite common. Flytxt is another system that we don’t list as a CDP but probably could.

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Cedato Uses Big Data to Meet Programmatic Video Goals

August 1, 2018

Speaking of jargon, programmatic video vendor Cedato has launched a “contextual lookalike targeting technology” that uses data from 400 billion video transactions to pick placements that best meet specific goals such as completion rates or engagement. What’s interesting is they’re positioning this as a way to overcome GDPR limits on user-based targeting. Expect more products pitched as a GDPR-antidote.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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