FollowAnalytics is another mobile marketing specialist. It just announced a new Mobile Campaign Optimization Suite that uses automated multi-variate testing to match the right content to each customer segment. It also uses artificial intelligence to predict outcomes and automatically assign the best content to segments before testing. As one does.
Paris-based Eulerian Technologies has raised $5.3 million to accelerate its growth. Eulerian assembles unified customer profiles from on- and off-line sources; provides Web analytics, attribution, and segmentation; and connects with more than 250 partners for analytics, personalization, and execution. In other words, it’s a CDP. The company was founded in 2002 and now has 50 employees at offices in France, Canada, and Spain. It serves more than 130 clients in 35 countries.
Velocidi gathers marketing spend and performance data and makes it available to brands and agencies for analysis. It’s building a unified database and can append demographic, competitive, and brand data and even consumer comments. But it’s not tracking behavior of individual consumers. The company just raised $12 million in Series A financing.
We have a full basket of retail news today, Dear Reader. First up is NielsenIQ, which just launched a solution to help retailers run their own media networks with tools to build targeted audiences, manage ads and offers, and measure results. The same tools would probably support retailers’ own promotions, but retail media networks are a much hotter topic right now.