FollowAnalytics is another mobile marketing specialist. It just announced a new Mobile Campaign Optimization Suite that uses automated multi-variate testing to match the right content to each customer segment. It also uses artificial intelligence to predict outcomes and automatically assign the best content to segments before testing. As one does.
Paris-based Eulerian Technologies has raised $5.3 million to accelerate its growth. Eulerian assembles unified customer profiles from on- and off-line sources; provides Web analytics, attribution, and segmentation; and connects with more than 250 partners for analytics, personalization, and execution. In other words, it’s a CDP. The company was founded in 2002 and now has 50 employees at offices in France, Canada, and Spain. It serves more than 130 clients in 35 countries.
Velocidi gathers marketing spend and performance data and makes it available to brands and agencies for analysis. It’s building a unified database and can append demographic, competitive, and brand data and even consumer comments. But it’s not tracking behavior of individual consumers. The company just raised $12 million in Series A financing.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).