Folloze is another ABM tool that helps salespeople to run automated email campaigns. Its particular strength is auto-personalized content that salespeople can redistribute to the right prospects. The company just announced a new release and Marketo LaunchPoint integration.
Let’s talk today about what consumers want.
The CDP Institute has been publicly wondering whether it should remove “marketer-controlled” from its formal definition of Customer Data Platforms. So far, the feedback has been in favor of keeping it, mostly because marketers are the real buyers and we wouldn’t want to chase them away, would we? But we’d love to hear your thoughts, Dear Reader. You can post them as blog comments or send an email to editor@cdpinstitute.org.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.