There are two classic CDP use cases: updating retargeting lists based on subsequent behavior and showing a complete profile to call center agents. So it’s worth noting that call center vendor Sharpen Technologies has added an option to ingest, combine, and present data from all sources. Regardless of whether it qualifies as a true CDP, it shows operational vendors trying to solve a problem that CDP addresses.

And switching again, we’ll mention Twitter’s decision to ban (nearly) all paid political advertising. You’ve probably heard about the news already but it’s still worth noting as a rare victory for civilization in its war with social media. Don’t celebrate yet: Facebook is still happy to distribute paid lies.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.