Finally, we have the headline “Forge.AI Raises $11M to Decode the World’s Unstructured Data” which delightfully suggests a tiny investment could achieve a huge task. Forge.AI uses natural language processing to extract structured information fro data such as news reports, social posts, and financial filings. Not exactly a new idea – which makes their claim even more charming.
Customer identity data vendor Infutor has purchased Ruf Strategic Solutions, which provides customer segment data and marketing automation. The deal caps two years of strong growth at Infutor, following a strategic investment by Norwest Venture Partners. Looks like third party data isn’t dead.
How popular is intent data? Well, 35% of companies use it when measuring audience coverage, according to a survey for B2B data vendor DealSignal by Demand Gen Report. That compares with 87% for contact information, 45% for account characteristics, and 40% for product usage. More worrisome: only 20% use third party data to improve their information even though 60% are less than “mostly confident” that their current data is adequate.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.