Here’s a head scratcher: tech advisory firm Forrester has purchased two tech companies of its own. Customer response collector FeedbackNow makes those “smiley boxes” you see in airports. AI vendor Glimpzit does analytics. The products will be part of a “real-time CX cloud” to help companies monitor and improve experience.
You might have noticed that yesterday’s lead story about our latest industry update was a repeat of a story from last week. Clever repromotion, you thought. But if you clicked on the link, you were offered our new report on the European CDP industry instead. We’ll admit: it was all a mistake. Clearly someone needs a vacation. Once and for all: you can download the global report here and the European report here.
Customer Data Platform industry employment grew by 76% over the past year, according to the June 2018 Industry Update released today by the CDP Institute. The full report is available here.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.