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Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report

Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report to explore the CDP vendor landscape in Asia Pacific.

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Singapore-based Carousell Media Group creates programmatic platform as alternative to walled gardens

January 20, 2022

Carousell Media Group has rolled out Connect, a recommerce programmatic buying platform that deploys DSP adtech, and is powered by the buying, selling and search data signals generated from the Carousell Media Group’s monthly users across Southeast Asia, Taiwan and Hong Kong. Carousell Media Group is the advertising arm of Carousell Group that comprises Carousell, Mudah.my, ChoTot, OneKyat and Ox Street.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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