Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report
Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report to explore the CDP vendor landscape in Asia Pacific.
Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report to explore the CDP vendor landscape in Asia Pacific.
Twitter and Snapchat have voiced privacy concerns over proposed laws that would force Australians to verify their age on many popular websites. Such legislation would effectively require technology companies to keep users’ IDs and contact information.
Carousell Media Group has rolled out Connect, a recommerce programmatic buying platform that deploys DSP adtech, and is powered by the buying, selling and search data signals generated from the Carousell Media Group’s monthly users across Southeast Asia, Taiwan and Hong Kong. Carousell Media Group is the advertising arm of Carousell Group that comprises Carousell, Mudah.my, ChoTot, OneKyat and Ox Street.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.