Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report
Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report to explore the CDP vendor landscape in Asia Pacific.
Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report to explore the CDP vendor landscape in Asia Pacific.
Twitter and Snapchat have voiced privacy concerns over proposed laws that would force Australians to verify their age on many popular websites. Such legislation would effectively require technology companies to keep users’ IDs and contact information.
Carousell Media Group has rolled out Connect, a recommerce programmatic buying platform that deploys DSP adtech, and is powered by the buying, selling and search data signals generated from the Carousell Media Group’s monthly users across Southeast Asia, Taiwan and Hong Kong. Carousell Media Group is the advertising arm of Carousell Group that comprises Carousell, Mudah.my, ChoTot, OneKyat and Ox Street.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.