Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report
Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report to explore the CDP vendor landscape in Asia Pacific.
Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report to explore the CDP vendor landscape in Asia Pacific.
Twitter and Snapchat have voiced privacy concerns over proposed laws that would force Australians to verify their age on many popular websites. Such legislation would effectively require technology companies to keep users’ IDs and contact information.
Carousell Media Group has rolled out Connect, a recommerce programmatic buying platform that deploys DSP adtech, and is powered by the buying, selling and search data signals generated from the Carousell Media Group’s monthly users across Southeast Asia, Taiwan and Hong Kong. Carousell Media Group is the advertising arm of Carousell Group that comprises Carousell, Mudah.my, ChoTot, OneKyat and Ox Street.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.