Forrester to Buy SiriusDecisions for $245 Million
Tech analysis firm Forrester has agreed to buy B2B advisory SiriusDecisions for $245 million. Forrester says the deal doubles its potential market by adding operational expertise to Forrester’s strategic consulting. Sirius is expected to add approximately $100 million revenue in 2019, giving the deal a 2.5x revenue multiple. It’s a ratio similar to Forrester’s own $820 million market capitalization on about $340 million revenue.