While 90% of enterprise marketers think their teams can handle tech stack migrations, only 40% claim to be experienced with them. Fortunately, over 90% are happy with their tech stacks. Where they are looking for change, efficiency and productivity are the leading motivators (67%) over cost savings (52%).
Through a server-to-server integration, Integral Ad Science will now offer expanded measurement capabilities across Amazon DSP media buys. Campaign measurement will be available for Amazon custom audiences and Twitch inventory. The proffer includes brand safety, viewability and invalid traffic tracking and cross-device measurement.
PayPal, sitting on data from millions of users, has entered the ad business with a new division headed by Mark Grether who formerly led advertising at Uber. Earlier this year, it launched Advanced Offers, using AI and company data to help merchants target PayPal users with personalized offers. Unlike Advanced Offers, the new ad product will be available to brands that don’t sell products or services through PayPal.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.