Foursquare Adopts Drawbridge Connected Consumer Graph for Cross-Device Identity

Wow, is this a coincidence or what? Here’s a tidbit about cross-device identity recognition, which is essential for tracking mobile activity at the customer level. Here we learn that the Foursquare social network has adopted Drawbridge as its “cross-device identity provider of record,” whatever that might mean. The real feather in Drawbridge’s hat is that Foursquare tested competing cross-device identity vendors and Drawbridge was the winner.