Foursquare Measures Out-of-Home Ad Impact

Foursquare tracks location of its own panel of 10 million “always on” mobile devices. It has just extended its attribution reporting to include out-of-home media by tracking who comes close enough to an out-of-home display to have seen it. Since Foursquare can already track who visited a store, this new data lets it compare visits among exposed vs non-exposed groups.

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Facebook “Unintentionally” Uploaded 1.5 Million Email Contact Lists Without Permission

April 23, 2019

It’s a slow news day but we can always rely on Facebook. Their latest news is a report that they “unintentionally” uploaded 1.5 million new members’ email contacts without permission, an accident that continued for nearly three years. Sounds like the woman in the musical Chicago whose husband died after accidentally running into her kitchen knife…ten times.

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People Prefer Text Messages to Phone Calls and Emails: Department of the Obvious

April 19, 2019

If you’ve been wondering what happened to Jamie, our Department of the Obvious intern, it turns out that assigning him to the Facebook Is Evil beat was a mistake because it’s a full time job. Jamie did stop giggling long enough to share this pair of items reporting that people would rather receive text messages than sales phone calls and are more likely to open a text message than an email. As Jamie points out, it’s also obvious this will change if text is overrun with irrelevant advertising.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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